01
Social media
Management of the club's social media, with content from the classes, the facilities and everyday life at the club.
Real Club Pádel Marbella
We look after the club's communications, website and customer service: social media, design, photo and video, and an AI agent that answers its members on the website, Instagram and WhatsApp.
- Client
- Real Club Pádel Marbella
- Sector
- Sports club and gym
- With us since
- February 2025
- What we do
- Marketing, web and AI
We run the club's marketing on an ongoing basis: its social media, design, photos and videos, website and Google Business Profile. In 2026 we added an AI agent that answers members across three channels and automated the replies to its Google reviews.
What we do for the club
02
Graphic design
Graphic pieces for the club's communications: flyers for its classes and disciplines. Hover over them and click to enlarge.
03
Photography and video
Photography and video for the club: facilities, classes and reels for social media. Click the reel to watch it on Instagram.
04
Website and maintenance
Website redesign in summer 2025 and ongoing maintenance.
05
Google Business Profile
Management of the club's Google Business Profile.
06
AI agent across three channels
An agent with the club's tone of voice, connected to its booking platform and CRM. It answers which classes are on, at what time and whether spaces are left, and sends the booking link. First on the website, then on Instagram and WhatsApp.
07
Review automation with AI
An agent analyses every new review, detects whether it is positive or negative and replies in the customer's language. Positive ones are published automatically; critical ones reach the club with the reply already drafted.
How it has grown
- February 2025We started on the club's marketing and social media, with around 12,000 Instagram followers.
- Summer 2025Website redesign.
- February 2026AI agent on the club's website.
- July 2026The agent reaches Instagram direct messages and automatic replies to Google reviews begin.
- August 2026The agent reaches WhatsApp.
Marketing results
Data from the club's reports, January to October 2026.
- 12K → 20.5KInstagram followers: around 12,000 when we took over its social media in February 2025, and over 20,500 in October 2026
- 954KInstagram plays from 31 January to 30 April 2026
- 8,500website users in July 2026, the best month of the year
- 1,409website visits from Instagram in September 2026, more than double August
- 729website visits from AI assistants such as ChatGPT in September and October 2026
- +117%clicks on the Google Business Profile chat in September 2026 compared with September 2025
Results of the AI
Data up to October 2026.
- 6,429messages answered by AI between January and October 2026
- 4,838WhatsApp messages since 6 August
- 1,114website chats since February
- 477Instagram direct messages since July
- 67Google reviews handled with AI up to October 2026
- 53positive reviews answered and published automatically; the 14 neutral or negative ones reach the club with the reply already drafted
“Excellent service and professionalism!!”
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